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Beyond Sales History: Leveraging Multi-Variate Drivers for Smarter Forecasting

BY PRADEEP CHELLAPPA | Nov 28 2025

Forecasting is the heart of supply chain operations — particularly in FMCG, where demand variability, consumer behaviour, and promotional cycles are dynamic and intense. While traditional forecasting models rely on historical sales data, that alone often fails to capture the real-world context behind shifts in demand.

read more Beyond Sales History: Leveraging Multi-Variate Drivers for Smarter Forecasting

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